Gansu Longcuitang Nutrition and Health Food Co. (hereinafter referred to as"Longcuitang" ) was founded in 1994. It is a listed enterprise on the New Third Board (Securities Code 871486), through the in-depth research and development of characteristic products and functional nutritious foods, effectively integrating regional characteristic resources.
In industrial production, Longcuitang is based on the characteristic and advantageous resources of Gansu Province, focusing on nourishing functional nutritious food and characteristic product health food, continuously improving its technological innovation capability and product technology content, and is committed to becoming an agricultural and sideline product processing and nutritious health food. A leader in the food manufacturing industry. The company has formulated strategic development goals, and will drive the leap-forward development of the company with technology and innovation, and improve the national nutrition and health level with high-quality nutritional functional foods. In the commercial service industry, Longcuitang explores and establishes a three-dimensional marketing model that integrates self-operated channels, social channels and e-commerce channels for the sale of Gansu's characteristic resources. Products go out of Longyuan to the whole country.
The company's products have won the green food certificate, the famous trademark of Gansu Province, etc. The company has won the national e-commerce demonstration enterprise, the national advanced collective of commercial and trade circulation enterprises, the demonstration enterprise of food safety production in Gansu Province, and the first batch of strategic emerging industry backbone enterprises in Gansu Province. Up to now, the company has 50 patents and nearly 100 registered trademarks in 35 categories.
Longcuitang's new product, Xishao Lanzhou Beef Noodles, originates from "Lanzhou Beef Noodles in Clear Soup", and inherits the authentic Lanzhou flavor for a century. Strong noodles, traditional recipe. Authentic fresh beef stick bones, boiled into a mellow and fragrant beef soup. A variety of spices are deep-fried in the pan, and fried into a spicy and tangy oil-splashed red pepper. Rich ingredients, restore the authentic Lanzhou flavor. Traditional craftsmanship, modern technology, restore the taste of beef noodles, let the authentic Lanzhou beef noodles from noodle shops to thousands of households. Xishao Brand Lanzhou Beef Noodles has now covered retail terminals in the Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei and other countries, 200 prefecture-level cities, thousands of supermarket chains, and tens of thousands of chain convenience stores.
As a local listed company rooted in Lanzhou for 29 years, Longcuitang has responded positively to the government's call and devoted all its efforts to the development of Lanzhou beef noodle industry. Since the launch of Longcuitang's first bagged Lanzhou beef noodle product in 2018, the product supply chain has become increasingly mature and stable, the taste restoration has been continuously improved, the new product structure has been diversified, and the channel acceptance has been increasingly strengthened. In 2022 , Longcuitang's original Lanzhou beef noodle brand "Xixiao" will be upgraded and built by the brand company in all aspects, from visual communication to a new interpretation of the brand core, and the new brand "Lanbowang" will make a stunning appearance. The newly upgraded "Lanbowang" will be one of the powerful brands in the Lanzhou beef noodle fast food category, and will fully impact the first echelon of the noodle track. With a highly condensed brand core, meticulous product quality, and comprehensive and secure support policies, we strive to make the product, the brand, and the Lanzhou beef noodles the best.
